What Stadia is doing.
Stadia is no more—beginning January 18 of next year.
It's been almost three years since Google launched Stadia, but to their own admission, they've never really gained the traction that they expected within the gaming community.
Why Google could be doing this.
Even though Stadia isn't panning out how Google hoped, it doesn't mean that they're leaving the gaming space, and it definitely doesn't mean that nothing was gained through this attempted venture.
Through Stadia, Google has already developed and built the needed technology. The data and infrustructure is there—it just wasn't as lucritive as they wanted. Or was it?
According to Forbes and Insider, Google is shifting its focus to licensing their technology to game publishers within the industry. Some of these possible game publishers include Bungie and Capcom. It's unclear what may come of these talks or if any other publishers will be interested at this time.
What this means for Google, Stadia, and their customers.
With Stadia ending, Google has been successful in creating new technology and building more relationships with companies and players in the gaming industry. They've created a community, albeit small, and have established a seemingly positive rapport.
Google will likely leverage what they've learned with Stadia to further their investments in the gaming world. This will hopefully be a win for consumers and companies alike.
Stadia will slowly fade away, but may serve as a model to build upon for future streaming services and gage customers' expectations going forward.
Stadia customers will receive refunds for their purchases. Google's press release stated the following:
"We will be refunding all Stadia hardware purchases made through the Google Store, and all game and add-on content purchases made through the Stadia store."
They expect to fufill all refunds by mid-January, 2023.
What now?
If you are currently using Stadia, you will be able to access your library until the very last day that it will be live, January 18, 2023.
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